About Our Events

Our event activations bring together local communities, athletes, influencers and tastemakers of all walks of life that embody our brand DNA of storytelling and Hustle & Heart® From our annual grassroots High School All-American games, to culturally relevant curated moments, to our large scale ACES Celebrity Basketball Games — our platform organically attracts and brings together the likes of professional athletes, celebrities and influencers.We have a proven track record of activating at the world’s most famous arenas from Madison Square Garden, to the Staples Center, at the Super Bowl, to the ESPYS and everywhere else in between. The ACES® Brand platform organically draws significant media value. 

Grassroots Culture

Grassroots basketball has always been embedded in our DNA. From our National High School Showcases to our annual All-American Game Classics, these unique activations give young student athletes the platform to showcase their talents, while giving brands access to evolve with the next generation of inspiring stars, athletes & influencers. 

For more information, see HERE

ACES Celebrity Game
At SuperBowl

ACES Celebrity Game
At Madison Square Garden

ACES Celebrity Game
At Staples Center

ACES Celebrity Game At Espys

Hustle & Heart Classic ™

ACES Omni Elite Classic


View our upcoming events below

Feb 9-12 2023

Battle of the Platforms at Super Bowl 56

Salt Lake City, UT

FEB 17-19 2023

Battle of the Labels at NBA All-Star Weekend ACES Lounge at NBA All-Star Weekend

New York, NY

MAY 2023

ACES Omni Elite Classic

Brooklyn, NY

AUG 2023

ACES Celebrity Basketball Game

Coming Soon

SEPT + OCT 2023

ACES Court Refurbishments

Los Angeles, CA

OCT 2023

The Hustle & Heart Classic (Overtime Elite vs ACES Elite)